Pricing
Pricing for roofing leads and booked appointments
We quote by ZIP code because the cost of a homeowner roofing lead depends on where you work and what you filter for. You leave the call with a per-lead price for your ZIPs.
What sets your price
Five things move the price of a roofing lead.
These are homeowner leads for roof work, not lead flashing or other roofing materials. Here is what pushes a quote up or down, and why.
| Driver | Lower price | Higher price | Why |
|---|---|---|---|
| Product | Exclusive homeowner lead (you call and set the inspection) | Booked inspection on your calendar | An appointment includes the calling and confirming work your office would otherwise do. |
| Exclusivity | Fewer filters, wider ZIP list | One roofer per lead in tight ZIPs | A lead sold to one company has to carry the whole cost of the ad click that produced it. |
| Filters | Repair and replacement, any roof age | Replacement only, roof age or material filters | Every filter throws away homeowners who would otherwise count as leads. |
| Market | ZIPs with lower ad competition | Metro ZIPs where many roofers bid on the same searches | Our cost to reach a homeowner tracks what advertisers pay in that area. |
| Season | Off-season demand | Right after hail or wind in your ZIPs | Storm demand spikes, and so does competition for the same homeowners. |
Want market context first? Our guide to how much roofing leads cost covers published industry ranges, with sources and dates.
What every lead includes
Included in the per-lead price.
Consent record
Every lead comes with a timestamped consent certificate. We send it to you on request.
Written credits
Credits for disconnected or wrong numbers, renters or non-owners, addresses outside your ZIPs, and duplicates of leads already sent to you. Request within 7 days.
Fast delivery
Real-time delivery to your CRM, email or SMS, so your team calls while the homeowner is still by the phone.
Your ZIPs only
Territory availability is confirmed by ZIP code on your call.
Exclusive
Each exclusive lead is sold to one roofing company. It is never resold, recycled or sold later as an aged lead.
Test batch first
No long-term contracts. Start with a test batch, scale when the numbers work.
Policies
Test batch and credit terms, in writing.
These terms apply to every lead you buy from us, starting with your test batch.
Checked before every delivery
- Phone number validated before delivery
- Homeownership self-reported, then checked against property records
- Duplicate-checked against leads already sent to you
- Scrubbed against the National Do Not Call Registry
What exclusive means
Each exclusive lead is sold to one roofing company. It is never resold, recycled or sold later as an aged lead.
Bad-lead replacement · 7 days
Credits for disconnected or wrong numbers, renters or non-owners, addresses outside your ZIPs, and duplicates of leads already sent to you. Reply to the lead notification (or email us) with the reason; approved credits apply to your next batch.
Not covered: a homeowner who isn’t interested, doesn’t answer, has an insurance claim denied, or doesn’t buy.
Consent on every lead
Every lead comes with a timestamped consent certificate. We send it to you on request.
No long-term contract
No long-term contracts. Start with a test batch, scale when the numbers work.
Your territory
Territory availability is confirmed by ZIP code on your call.
Run the math
Work out your cost per signed roof before you buy.
Enter a per-lead price and your own contact, set, sit and close rates. It shows what one signed roof costs you at those numbers.
Leads you reach on the phone
Contacts that book an inspection
Inspections that sit
Sits that sign
Your average signed roof
Optional, for profit outputs
There is no neutral published roofing benchmark for contact rate or set rate. The example values are proxies and estimates. Your own CRM numbers will give a far better answer.
Your numbers
- Cost per inspection set
- —
- Cost per sit
- —
- Cost per signed roof
- —
- Add job value to see it as a share of the job
- Gross profit per roof after lead cost
- —
- Break-even price per lead
- —
Results update as you type. Break-even is the price at which lead cost uses up all the gross profit on the roof.
Sources for example inputs
- Exclusive roofing lead $60–$220, shared $20–$120 (Fixr, vendor asking prices)
- Exclusive vs shared lead pricing and set rates (Elevarus, vendor estimate)
- Close rate 25–30% on qualified in-home appointments (PipelineOn citing ProLine/Allied)
- Contact rate on exclusive leads, proxy from another home-services vertical (Pavado)
- Average insured roof replacement $17,631 in 2025 (Verisk via Insurance Journal, Jun 2026). Insured claims; retail jobs often differ.
- Midrange asphalt replacement $31,871 (Cost vs Value 2025, national)
- Most roofers make 21%–40% gross profit (JobNimbus, Feb 2026)
FAQ
Pricing questions
If your question isn’t here, bring it to the call. We’ll go through your territory, filters and numbers.
Book a strategy callDo you publish prices?
Not as a single number. A lead in a quiet suburban ZIP and a lead in a metro hit by hail last week cost us very different amounts to produce, so a list price would be wrong for most roofers who read it. On the call we check your ZIPs, filters and product, and you leave with a per-lead price for your territory.
How big is the test batch and is there a prepay?
No long-term contracts. Start with a test batch, scale when the numbers work. The batch size and any prepay are agreed on the call and written down before you pay, so you know exactly what you are buying.
Do credits expire?
Credit requests must be made within 7 days of delivery. Reply to the lead notification (or email us) with the reason; approved credits apply to your next batch. Read the full lead credit policy for what qualifies.
Do prices change in storm season?
They can. After hail or high wind, more roofers chase the same homeowners and ad costs rise. If your price would move with storm demand, we tell you on the call and put it in writing, rather than changing it mid-batch.
Book a 30-minute strategy call
Get a per-lead price for your ZIPs.
A 30-minute call. We check territory, agree filters, and you leave with a price and test-batch terms in writing.
No obligation · No long-term contracts.